With the advent of large-scale, super-bright projectors and blinding fast 3D modelling, 3D Projection Mapping has become the advertiser’s medium of choice for trade shows, festivals and guerrilla events. What started as a nerdy pursuit that brought together 3D modelling, architecture and digital light has become a lucrative design discipline. Here are some of the most impressive showreels in the business.
Projection Advertising claim to be the UK’s leading projection specialist. Theyeverything from large-format building projections to interactive floors and touchscreen tables to 3D video-mapping spectaculars on buildings and iconic landmarks. They’ve created events for the Halo launch at the Westfield shopping centre, and for Carlsberg at the White Cliffs of Dover
Ralph Lauren used the front of their London Flagship Store for this virtual 3D projection fashion show to celebrate the 10th anniversary of their use of digital technology in design.
The Fête des Lumières festival in Lyon debuted this building-sized, playable pinball machine created from 3D projection mapping.
Radugadesign have created shows for Audi and the KIN drinks group.
LCI have created projections for the Royal Marines, Visit Britain, Timberland and Nokia among others.
And this projection mapping test shows what can be achieved with a complex surface like a sneaker.
3D projection mapping is fast becoming an extension of the modern designer’s portfolio.